Snoop Dogg's new breakfast cereal is called "Snoop Loopz."

Snoop Dogg has announced the release of his own breakfast cereal, dubbed 'Snoop Loopz.'

The gluten-free cereal, announced by Master P over the weekend (August 13), promises "more corn, more flavour,

Snoop Dogg's new breakfast cereal is called "Snoop Loopz."

more marshmallows," and features a spoon-wielding blue dog on its technicolored box.

Snoop Dogg's new breakfast cereal is called "Snoop Loopz."

"The best tasting cereal in the game," Master P wrote alongside the announcement on Instagram,

Snoop Dogg's new breakfast cereal is called "Snoop Loopz."

"[Snoop Dogg], we're taking over grocery stores."

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