Snoop Dogg introduces the 'Snoop Loopz' breakfast cereal.

Snoop Dogg has announced the release of his own breakfast cereal, dubbed 'Snoop Loopz.'

The gluten-free cereal, announced by Master P over the weekend (August 13), promises "more corn, more flavour,

more marshmallows," and features a spoon-wielding blue dog on its technicolored box.

"The best tasting cereal in the game," Master P wrote alongside the announcement on Instagram, 

"[Snoop Dogg], we're taking over grocery stores."

Snoop Dogg introduces the 'Snoop Loopz' breakfast cereal.